Performance marketing is the art and science of showing up in front of the right person at the right time at the right place.
Performance marketing is a process of running profitable ads campaigns to grow business.
Performance marketing is not only paid advertising. It is a bit of business thinking, problem solving, paid advertising, analytics, value props, conversion optimization, attribution, copywriting, technology, content assets, UX and a bit more-( number crunching)
Business thinking- the area where business and marketing meets.
Quite literally every form of performance marketing asset is an opportunity for branding.