Media Planning& Buying

determining the most effective media channels for reaching them, and creating a plan for allocating advertising resources across those channels.

The steps in media planning include:

• a) Setting Objectives
• b) Conducting Market Research
• c) Selecting Media Channels
• d) Developing the Media Plan
• e) Implementing the Media Plan
• f) Measuring and Evaluating Results

Media planning is an important aspect of advertising and marketing, as it helps ensure that advertising resources are used effectively and efficiently to reach the target audience and achieve the desired outcomes.

Electronic & Print Media Stack

Electronic and print media planning are sub-disciplines of media planning that focus on the selection and allocation of media resources for electronic (television, radio, digital) and print (newspapers, magazines) advertising campaigns, respectively.

Regardless of the media type, the goal of media planning is to reach the target audience with the most effective combination of media channels to achieve the advertising and marketing goals. By carefully planning and executing their media strategies, companies can maximize their return on investment in advertising and marketing initiatives.

Local, regional & National Media Mix

Local, regional, and national media refer to various levels of geographic coverage of media channels, including television, radio, print, and digital platforms.The choice of local, regional, or national media depends on the target audience and the advertising and marketing goals.

Celebrity Endorsements

Celebrity endorsements refer to the use of famous people, such as actors, athletes, musicians, or other public figures, to promote a product or service. Celebrity endorsements can take various forms, including:

Spokesperson: A celebrity serves as the face of a brand and appears in advertising campaigns, commercials, or public events to promote the product or service.

Product Placement: A celebrity is shown using or wearing the product in a movie, television show, or other form of entertainment.

Social Media: A celebrity promotes the product or service through their personal social media channels.

Celebrity endorsements can be an effective marketing strategy, as they can help to build brand awareness, increase brand recognition, and improve consumer perception of the product or service being advertised..

In addition, the celebrity's reputation and personal life can impact the effectiveness of the endorsement

Event Management

Event management for public relations (PR) refers to the use of events as a tool to communicate with target audiences and promote an organization, brand, or product.

To be successful, PR event management requires careful planning, attention to detail, and the ability to execute a high-quality event that meets the organization's PR goals. This may involve working closely with other departments, such as marketing, sales, and customer service, to ensure a consistent and effective PR strategy.

Offline & Online Articles

Blogs and articles are important tools for public relations (PR) as they allow organizations to share information, build relationships, and promote their brand or products. Both online and offline blogs and articles play a role in PR, and each has its own unique benefits and challenges.

In PR, blogs and articles can be used to share company news, promote products or services, build brand awareness, and position the organization as a thought leader in its industry. To be effective, PR blogs and articles should be well-written, relevant, and engaging, and should support the organization's overall PR strategy.

Influencer Marketing

Influencer marketing is a form of marketing that leverages the influence and reach of individuals who have a significant following on social media or other online platforms. Brands partner with these influencers to promote their products or services to their followers.

There are different types of influencer marketing, including micro-influencer marketing, where brands partner with individuals who have a smaller but highly engaged following, and celebrity influencer marketing, where brands partner with high-profile celebrities to reach a wider audience.

Influencer marketing can be an effective tool for PR, as it provides an opportunity to reach a large and engaged audience, build relationships, and drive positive media coverage. However, it's important to be mindful of the potential risks, including the need to disclose sponsored content, the potential for negative publicity if the influencer's behavior or opinions are controversial, and the need to manage the relationship with the influencer effectively.